To support producer partners' efforts towards economic independence and control over their environment and to challenge the power structures that undermine their rights to a livelihood. To protect the environment and use natural resources suitably throughout our trading and to promote environmentally responsible initiatives to create new models to promote sustainability. To supply customers with good quality products, with friendly and efficient service and build awareness to empower customers and producers to participate in Fair Trade and environmentally sustainable solutions. To provide a supportive environment to all stakeholders and promote dialogue and understanding between them. To set an example to business and government of a Fair Trade model of business based on partnership, people-centered values and sustainability

At støtte producentpartnernes bestræbelser på at opnå økonomisk uafhængighed og kontrol over deres miljø og at udfordre de magtstrukturer, der underminerer deres rettigheder til levebrød. At beskytte miljøet og anvende naturressourcer passende i hele vores handel og at fremme miljøansvarlige initiativer for at skabe nye modeller til fremme af bæredygtighed. At forsyne kunderne med produkter af god kvalitet, med venlig og effektiv service og opbygge opmærksomhed for at give kunder og producenter mulighed for at deltage i fair trade og miljømæssigt bæredygtige løsninger. At give et støttende miljø til alle interessenter og fremme dialog og forståelse mellem dem. At være et eksempel for erhvervslivet og regeringen om en Fair Trade-forretningsmodel baseret på partnerskab, menneskecentrerede værdier og bæredygtighed